"There are basic flaws within the system that make it impossible to guarantee security," said Glazer, "If you don't test them, you stand a much better chance of keeping a trailer secure." In an interview with TMZ, Glazer explained that the very nature of how trailers are tested means that the chain of custody for such a valuable piece of intellectual property is always a tangled web at best: Market research groups, dubbing companies, the director and even the original studio itself all have multiple copies of the trailer floating around after it leaves highly secure The Ant Farm post production facility. The theatrical trailer for the Sam Raimi blockbuster, which was ultimately not selected by Sony for it's "Spider-man 3" marketing campaign, shows scenes from the movie that bear the watermark of The Ant Farm, an award-winning trailer house that works on numerous studio films every year, including those of Sony Pictures.īut, unfortunately for Sony, the tell-tale watermark of the post production house is not a reliable indication of the source of the leak, insist Mike Greenfeld and Barbara Glazer, co-CEOs of The Ant Farm, who stressed that the studio doesn't believe the leak came from their company.
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